Royal Enfield Takes On the Mighty Harley-Davidson
This may not be precisely in power battles but in sales battle, old Indian horse Royal Field has overtaken Harley-Davidson in Global Sales
Chennai-based Royal Enfield (RE), sold a shade over 3 lakh bikes in 2014, overtaking Harley’s global sales of 2.67 lakh units.
Although HD motorcycles sell at a huge premium over their RE kin (HD’s most affordable model in India sells for around Rs 5 lakh while RE’s most expensive model comes for Rs 2 lakh), what’s remarkable is the stunning turnaround by one of the world’s oldest motorcycle brands reported TOI.
The Enfield Cycle Company made motorcycles, bicycles, lawnmowers and stationary engines under the name Royal Enfield out of its works based at Redditch, Worcestershire.
The legacy of weapons manufacture is reflected in the logo comprising the cannon, and the motto “Made like a gun”. Use of the brand name Royal Enfield was licensed by the Crown in 1890.
Royal Enfield is one of the oldest motorcycle companies in the world and is owned by Eicher Motors Limited.