World Radio Day Today, Take a Walk Through the Memory Lane
On Feb 13th, ITU International Amateur Radio Club Station in Geneva will mark World Radio Day. We at 2×4 Stories, looked at India’s love with Radio from generation and some outstanding facts.
First two broadcasting stations were inaugurated at Bombay and Calcutta on 23rd July 1927, after independence there were only six stations in AIR network – Delhi, Bombay, Calcutta, Madras, Lucknow & Tiruchi.
India is also the World’s Largest Broadcasting Network with coverage over 99% population through different channels.
First National Programme of Music broadcast from AIR launched in 1952, followed up with National Programme of Talks (English) in 1953. In 1977, first ever FM Service was inaugurated from Madras.
In 2001, AIR launched Infotainment channels, FM-II, at the four metro’s,Chennai,Delhi,Kolkata, Mumbai.In 2004 AIR channels in different regional languages from various state capitals made available countrywide through the KU Band on DTH platform of Prasar Bharati.
Currently India has 414 broadcasting stations, 218 full-fledged Stations with Studios. By area 92.0% of India is covered through channels touching 99.20% population.
KPMG says India’s radio industry was worth Rs12.7bn ($213m) in 2012 and is expected to grow at a compound annual growth rate of 16.6 per cent to reach Rs27.4bn by 2017. That’s faster than an 11.5 per cent CAGR forecast for India’s film industry and 16.2 per cent for music. – Ft.com
Radio has started play a significant role every since private channels were open, its now part of major campaign strategy of political parties because of its reach. About 250 million to 500 million rupees ($4 million to $8 million) have been spent on radio advertising in this 2013 Assembly Election in Delhi.
Post General Elections, Prime Minister Narendra Modi gave a new lease of life through his Mann Ki Baat Programs, this medium he usages to directly interact with nation on social issues. Narendra Modi also used radio channel for interaction with Barack Obama on his recent visit to India as chief guest of Republic Day.
Happy Radio Day!